Earlier this week, a Board Member sent me a link to an e-bay item for sale.  To my surprise it was a 2008 USAT membership decal.  The proposed opening bid was just under $3.00.

 

Now I did not bid nor did I check back to see if anyone else had placed an offer.  To me, the interesting point was the value someone placed on the decal.  The description was flattering and clearly there is a connection between this USAT Member and the organization.  That was neat to see.

 

However, it also goes to show you that it’s the little things in life that can indeed matter.  In everything that we do, we run a value proposition through its process.  In other words, is that new bike worth the investment?  Should I spend the money to compete in race “x”?  Should I train or just lay on the couch? Should I join USAT or just buy a one-day?

 

Everything is an internal negotiation.  Well, almost everything.  We can’t forget the things that we do with friends and family where their input is as important as or usually more so than ours.  Anyway, taking a decal, believing that it has global value and then selling it through the internet is one way to fuel the multisport lifestyle. 

 

Now sure we all like to measure ourselves by the big things we do and the big things we accomplish.  But more often than not, it’s the little things we do that makes a statement to who we are and what we stand for.

 

If each of our members, if each Race Director, if each Official, if each Coach and every Volunteer could duplicate that small act by outwardly promoting our sport to those who have not embraced it, we would continue to make multisport the fastest growing segment of the sport community.

 

- Skip